In organic search results in France and Central Europe.
Outdoor Artisans runs small-group experiences at Pyhätunturi: ice floating, bushcraft, northern lights floating and sauna rituals. We built a website where travellers from abroad find an experience and book it on the same page.
outdoorartisans.fi ↗
How Outdoor Artisans's buying path was built.
Discovery. The customer searches on Google or asks an AI for a recommendation, and finds you with the right search.
A page for each experience
Ten experiences on their own pages, so that each can be found with its own search and booked on the same page.
Trust visible straight away
Reviews, small groups, local guides and free cancellation right on the homepage.
Four languages and a route for companies
English, German, French and Finnish, plus a separate route for companies and groups.
Travellers compare Lapland experiences in English, often months in advance. They need to see straight away what they get, how big the group is and how to book.
Outdoor Artisans now shows up in organic search results in France and Central Europe, without paid advertising. The experience can be found in your own language, the details are clear at a glance and booking is on the same page.
The same results for others too.
Where does your buying path leak?
The same check Outdoor Artisans started with. Free, with the results in your inbox in a couple of minutes.