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GUIDES

Guides that are useful today.

Practical guides on how customers find you and get in touch. Each one has a task you can do the same day. The content is on the page straight away, no email address needed.

SEASONAL GUIDE · 12 POINTS

More direct bookings this winter: a checklist for Lapland travel businesses and venues

Christmas parties, January kick-offs and the Lapland winter season are being booked right now. Use this checklist to make sure your site shows up for these searches and that visitors can ask for a quote or book with you directly.

  • +Booking calendar: what gets booked when
  • +Quote request fields for company bookings
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WEDDING AND PARTY VENUES · 5 POINTS

The buying path for party venues: quote requests a year before the wedding

Couples look for a wedding venue a year ahead, but few ask for a quote on their first visit. In this guide you build a page that brings quote requests from those who are ready and keeps the others close until the date is set.

  • +Quote form template
  • +Outline for a wedding guide
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COTTAGES AND ACCOMMODATION · 5 POINTS

A guide for cottage owners: more direct bookings from your own site

Booking platforms bring visibility but take a share of every booking. This guide shows how guests can find you directly on Google and in AI assistants, and book on your own site.

  • +Cottage page template
  • +Seasonal offer template
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MEETING AND TEAM DAY VENUES · 5 POINTS

A guide for meeting and team day venues: how HR finds you

Company team days and meetings start with a search and a question, not a booking button. In this guide you write a page for a buyer who has a budget, a date and little time.

  • +Ready-made package templates
  • +Team day ideas pack as a lead magnet
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ACTIVITIES AND EXPERIENCES · 5 POINTS

A guide for experience businesses: how AI comes to recommend you

Travellers ask AI assistants what to do at the weekend. AI recommends the businesses it finds clear information about. In this guide you make sure you are mentioned.

  • +Ready-made test questions
  • +Fact page template
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RESTAURANTS · 5 POINTS

A guide for restaurants: group bookings and private events from your own site

Table bookings run through a booking system, but groups, private events and Christmas parties start with a question. In this guide you build a separate route for them.

  • +Group booking form template
  • +Christmas party invitation template
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RENOVATION AND CONSTRUCTION · 5 POINTS

A guide for renovation companies: quote requests straight from your own site

People look for a renovator on Google by the name of the service and the town, and compare in a few minutes. In this guide you build a page where customers see straight away what you do, where, and where the price starts, and ask for a quote without a middleman.

  • +Quote request fields for renovations
  • +Service page template
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ACCOUNTING FIRMS · 5 POINTS

A guide for accounting firms: new clients through search and AI

Business owners rarely change accounting firm, but when they do, they search and compare prices. This guide shows how an accounting firm can be found with the right searches and how to make getting in touch easy.

  • +Pricing page template
  • +Contact form fields
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BEAUTY AND WELLBEING · 5 POINTS

A guide for wellbeing businesses: more appointments from your own site

A massage therapist, beautician, barber or physiotherapist is often chosen on a phone in a few minutes: who is nearby, what it costs and when there is a free slot. In this guide you make sure your site answers these.

  • +Price list template
  • +Message template for returning clients
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EXPERT SERVICES · 5 POINTS

A guide for expert firms: leads from your site without cold calling

Buyers of consulting, legal or IT services research for a long time before they get in touch. In this guide you build a page that answers the buyer’s questions in advance and makes the first contact easy.

  • +Service page structure
  • +Case study page template
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ONLINE SHOPS · 5 POINTS

A guide for online shops: more purchases from the same traffic

An online shop’s buying path often leaks before the checkout: the product cannot be found, the delivery time is unclear or trust is not built. In this guide you fix the most important points without a new online shop.

  • +Product page checklist
  • +Abandoned basket email template
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Would you like to see how your own website is doing?

Free analysis: Google, AI and the buying path. The report is yours to keep even if you do not continue. Fixing the buying path costs from €3,000 + VAT, one-off, with no monthly fee.

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