A guide for wellbeing businesses: more appointments from your own site
A massage therapist, beautician, barber or physiotherapist is often chosen on a phone in a few minutes: who is nearby, what it costs and when there is a free slot. In this guide you make sure your site answers these.
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Five things that bring appointments to a wellbeing business.
If you only have time for one thing from this guide, do this: put your price list on the page as text and a booking button next to every service.
The price list as text, not an image
A price list in an image or a PDF does not show up in search or in AI. Service, duration and price as text, so both clients and search engines can see them.
How we do it for youWe write the price list as text and add it to the structured data.
A booking button next to every service
If booking sits behind a single button on the front page, the client has to find the service again. Link straight to the right service in the booking system.
How we do it for youWe link every service straight to the right place in your current booking system.
A page for your main services
Sports massage, eyelash extensions, facials, physiotherapy for back pain. Each is searched with different words, often with the name of the neighbourhood.
How we do it for youWe create pages for your main services, with titles based on what people search for.
Google Business Profile up to date
Opening hours, photos of the premises, services, a booking link and replies to reviews. People search nearby on the map.
How we do it for youWe update your Google Business Profile and point the booking link to the right place.
Returning clients with a reminder
Treatments often repeat every few weeks. A reminder by email or text message brings the same client back without a new advert.
How we do it for youWe write reminder messages for returning clients, and you approve them.
Two ways to start. One clear process.
- 01Get a free analysis
- 02See the results and the plan
- 03Walk through the analysis together on Meet (30 min)
- 1
Backup
We back up your website before anything is changed.
- 2
Access
SSH to your server, a WordPress user or a GitHub repo. Pick whatever is easiest.
- 3
Changes
We fix the buying path, content and findability on your current website.
- 4
Invoice
The invoice goes out only once the changes are done.
- 5
Follow-up
We do more than we promise: we check you show up for the chosen searches, and report on it.
Ask an AI assistant whether it recommends you.
Copy the question into ChatGPT or Gemini and see whether you are mentioned. If not, there is a reason, and it can be fixed.
Other guides
Or shall we do it for you?
Let us first check, free of charge, where you show up now.
We send a link to the review to this address.