A guide for cottage owners: more direct bookings from your own site
Booking platforms bring visibility but take a share of every booking. This guide shows how guests can find you directly on Google and in AI assistants, and book on your own site.
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Five things that bring direct bookings.
If you only have time for one thing from this guide, do this: give every cottage its own page, with the cottage, the location and the sauna or lakeside in the title.
A page for every cottage
Put the cottage, the location and what makes it special in the title: lakeside sauna, hot tub, dogs welcome. These are the words guests search with.
How we do it for youWe give every cottage its own page and a title that matches the search.
Show price and availability straight away
If guests cannot see the calendar, they go back to the booking platform where they can.
How we do it for youWe bring the price and free dates into view from your current booking system.
A reason to book direct
A lower price, late check-out or an extra only available on your own site. Say it clearly next to the booking button.
How we do it for youWe write the reason to book direct next to the booking button.
Google Business Profile and photos in order
Profile, fresh photos and reviews. AI assistants use the same information when someone asks for a cottage near Helsinki.
How we do it for youWe check your Google Business Profile and point its links to the right pages.
A list for returning guests
A seasonal offer by email before the calendar fills up. A returning guest is the easiest booking.
How we do it for youWe set up a list for returning guests and write the seasonal offer email.
Two ways to start. One clear process.
- 01Get a free analysis
- 02See the results and the plan
- 03Walk through the analysis together on Meet (30 min)
- 1
Backup
We back up your website before anything is changed.
- 2
Access
SSH to your server, a WordPress user or a GitHub repo. Pick whatever is easiest.
- 3
Changes
We fix the buying path, content and findability on your current website.
- 4
Invoice
The invoice goes out only once the changes are done.
- 5
Follow-up
We do more than we promise: we check you show up for the chosen searches, and report on it.
Ask an AI assistant whether it recommends you.
Copy the question into ChatGPT or Gemini and see whether you are mentioned. If not, there is a reason, and it can be fixed.
Other guides
Or shall we do it for you?
Let us first check, free of charge, where you show up now.
We send a link to the review to this address.