A guide for accounting firms: new clients through search and AI
Business owners rarely change accounting firm, but when they do, they search and compare prices. This guide shows how an accounting firm can be found with the right searches and how to make getting in touch easy.
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Five things that bring new clients to an accounting firm.
If you only have time for one thing from this guide, do this: show your prices as packages on the page: what the monthly price includes and for how many receipts.
Show prices as packages
Business owners compare accounting firms on price. Packages such as sole trader, small limited company and growing business, and what each includes. Without a price, the visitor goes where one is shown.
How we do it for youWe write the pricing page as packages with clear contents.
A page for each target group
Sole traders, limited companies, restaurants, construction, online shops. A business owner searches for “accountant for a restaurant” or “accountant for a sole trader”, and a dedicated page answers that directly.
How we do it for youWe create pages for your target groups, with titles based on what people search for.
Make switching easy
The biggest obstacle is the effort. Explain step by step how switching works, what you need from them and that you handle the transfer from the previous firm.
How we do it for youWe write the switching process on the page, step by step.
A short contact form
Type of company, industry, number of receipts per month and email. With these details you can reply with a price estimate the same day.
How we do it for youWe build a form whose details let you reply straight away with a price.
AI and frequently asked questions
Business owners ask AI assistants things like how much an accountant costs for a small limited company. Put the answers on the page as text and with FAQ markup, so AI can mention you.
How we do it for youWe write the questions and answers on the page and add FAQ markup.
Two ways to start. One clear process.
- 01Get a free analysis
- 02See the results and the plan
- 03Walk through the analysis together on Meet (30 min)
- 1
Backup
We back up your website before anything is changed.
- 2
Access
SSH to your server, a WordPress user or a GitHub repo. Pick whatever is easiest.
- 3
Changes
We fix the buying path, content and findability on your current website.
- 4
Invoice
The invoice goes out only once the changes are done.
- 5
Follow-up
We do more than we promise: we check you show up for the chosen searches, and report on it.
Ask an AI assistant whether it recommends you.
Copy the question into ChatGPT or Gemini and see whether you are mentioned. If not, there is a reason, and it can be fixed.
Other guides
Or shall we do it for you?
Let us first check, free of charge, where you show up now.
We send a link to the review to this address.