A guide for expert firms: leads from your site without cold calling
Buyers of consulting, legal or IT services research for a long time before they get in touch. In this guide you build a page that answers the buyer’s questions in advance and makes the first contact easy.
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Five things that bring leads to an expert firm.
If you only have time for one thing from this guide, do this: on every service page, say who the service is for, roughly what it costs and how the work proceeds.
Name services after the problem
Buyers do not search for your company name but for their problem: “security audit for an SME”, “contract lawyer for a startup”. Use the buyer’s words in the service page title.
How we do it for youWe choose service page titles based on what buyers actually search for.
Price range and how the work proceeds
Fixed price, day rate or starting price, and the steps from kick-off to completion. Buyers need these to present the purchase within their own organisation.
How we do it for youWe write the price range and how the work proceeds on every service page.
Client stories as results
What the problem was, what was done and what came of it, ideally in numbers. A row of logos convinces less than one story.
How we do it for youWe give client stories their own pages, with the result in the title.
A low threshold for the first step
A free assessment, a 20-minute call or a checklist in exchange for an email. Not everyone is ready to ask for a quote straight away.
How we do it for youWe build the first step, such as booking a call or a guide, and the follow-up emails for it.
Make your expertise visible to AI
When someone asks an AI assistant for a recommendation, it favours companies whose sites show their expertise as text: articles, answers to common questions and the names of the people doing the work.
How we do it for youWe write answers to common questions and test whether AI mentions you.
Two ways to start. One clear process.
- 01Get a free analysis
- 02See the results and the plan
- 03Walk through the analysis together on Meet (30 min)
- 1
Backup
We back up your website before anything is changed.
- 2
Access
SSH to your server, a WordPress user or a GitHub repo. Pick whatever is easiest.
- 3
Changes
We fix the buying path, content and findability on your current website.
- 4
Invoice
The invoice goes out only once the changes are done.
- 5
Follow-up
We do more than we promise: we check you show up for the chosen searches, and report on it.
Ask an AI assistant whether it recommends you.
Copy the question into ChatGPT or Gemini and see whether you are mentioned. If not, there is a reason, and it can be fixed.
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Or shall we do it for you?
Let us first check, free of charge, where you show up now.
We send a link to the review to this address.