A guide for online shops: more purchases from the same traffic
An online shop’s buying path often leaks before the checkout: the product cannot be found, the delivery time is unclear or trust is not built. In this guide you fix the most important points without a new online shop.
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Five things that bring an online shop more purchases.
If you only have time for one thing from this guide, do this: state the delivery time, delivery costs and return terms on every product page, before the checkout.
Category pages with search terms
Customers search for a product type, not a product name: “wool socks for women”, “camping stove”. Give the category page a short text and a title that matches the search.
How we do it for youWe write titles and texts for your main categories based on what people search for.
Delivery and returns before the checkout
Unexpected delivery costs are a common reason to abandon a basket. Put the delivery time, costs and return terms on the product page, not only at the checkout.
How we do it for youWe bring delivery and return information onto every product page.
Product details as text and structured data
Price, availability, size and material in a machine-readable form (schema.org Product and Offer). Then the product can appear in search results with its price.
How we do it for youWe add structured data to your products and check it.
Make trust visible
Reviews, contact details, payment methods and who is behind the shop. New customers buy only when they know the product will arrive.
How we do it for youWe bring the trust signals onto the product pages and next to the checkout.
Basket and repeat purchase emails
A reminder about an abandoned basket and a message when a product is about to run out. Many purchases happen on the second visit.
How we do it for youWe write basket and repeat purchase emails in your current online shop platform.
Two ways to start. One clear process.
- 01Get a free analysis
- 02See the results and the plan
- 03Walk through the analysis together on Meet (30 min)
- 1
Backup
We back up your website before anything is changed.
- 2
Access
SSH to your server, a WordPress user or a GitHub repo. Pick whatever is easiest.
- 3
Changes
We fix the buying path, content and findability on your current website.
- 4
Invoice
The invoice goes out only once the changes are done.
- 5
Follow-up
We do more than we promise: we check you show up for the chosen searches, and report on it.
Ask an AI assistant whether it recommends you.
Copy the question into ChatGPT or Gemini and see whether you are mentioned. If not, there is a reason, and it can be fixed.
Other guides
Or shall we do it for you?
Let us first check, free of charge, where you show up now.
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