1.3 million impressions on Google in a single summer.
Terassikesä is Finland's largest terrace guide: 67 cities and over 150 events. We built it so that every terrace, city and event can be found with its own search.
terassikesa.fi ↗
How Terassikesä's buying path was built.
Discovery. The customer searches on Google or asks an AI for a recommendation, and finds you with the right search.
A page for every city and terrace
A search such as “terassit tampere” (terraces Tampere) or “rooftop helsinki” lands straight on the right page.
Map and location search
The nearest terraces in one tap.
Events and a magazine
Fresh content all summer, so that Google keeps coming back to the site.
Technical foundation
Fast on mobile, structured data and a sitemap.
People look for a terrace on their phone, while walking, and right now. Search results showed scattered lists and restaurants' own pages, but no single place to see the nearest terraces and the evening's events.
From May to August, in three and a half months, the site had over 1.3 million impressions on Google. The ad budget was €0.
Terassikesä is our most important proof that findability is built with content and structure, not ad spend. We use the same approach in every client project.
The same results for others too.
Where does your buying path leak?
The same check Terassikesä started with. Free, with the results in your inbox in a couple of minutes.