13 enquiries about parties, weddings and meeting days in two months.
Seasong is a venue for parties and meetings in the Sipoo archipelago, 40 minutes from Helsinki. We updated the existing website and built a buying path, so that weddings, parties, cottages and team days can be found on Google and a quote request takes two minutes to send.
seasong.fi ↗
How Seasong's buying path was built.
Discovery. The customer searches on Google or asks an AI for a recommendation, and finds you with the right search.
A page for each service
Weddings, the party venue, cottages, the summer restaurant and team days on their own pages. Each title names the service and the location.
A quote form on every page
Type of event, number of guests and date. The request arrives straight away by email and in Slack.
Separate routes for private customers and companies
A wedding couple and an HR manager each see their own path straight from the homepage.
Visibility in AI
Facts as text, and questions with answers, so that ChatGPT and Google can find them.
The place was beautiful, but the website did not say what you could do there, how many people fit or how to book. A wedding couple or a company had to ask about everything separately, and many did not ask at all. The website brought in no sales, and there was no path built for companies at all.
After Seasong's existing website was updated and the buying path built, the first two months brought 13 enquiries about parties, weddings, company meeting days and sauna bookings, as well as direct cottage bookings. By Seasong's own estimate, the enquiries were worth over €30,000 and direct sales came to €35–40,000. In August, Search Console showed 1,200 clicks to the website over a 28-day period.
Now an enquiry comes in about every 2–3 days. Seasong is first on Google for the searches “saaristohäät” (archipelago weddings), “häät sipoo” (weddings Sipoo), “juhlatila sipoo” (party venue Sipoo), “mökkivuokraus läheltä helsinki” (cottage rental near Helsinki), “tykypäivät läheltä helsinki” (team days near Helsinki) and “yritysjuhlat ja pikkujoulut” (company parties and Christmas parties). On the last search a competitor pays for an ad, and Seasong is right below it. The corporate page also brings enquiries from large Finnish companies.
”Kiitokset vielä kaikesta työstä, sivut näyttää tosi hyviltä ja ryhmää pukkaa joten toimii”“Thanks again for all the work. The pages look really good and group bookings keep coming in, so it works.” (translated from Finnish)
The same results for others too.
Where does your buying path leak?
The same check Seasong started with. Free, with the results in your inbox in a couple of minutes.